Appearance (The Prince)

Everyone sees what you appear to be, few really know what you are, and those few dare not oppose themselves to the opinion of the many, who have the majesty of the state to defend them; and in the actions of all men, and especially of princes, which it is not prudent to challenge, one judges by the result.

Trust (The Prince)

And that prince who, relying entirely on their promises, has neglected other precautions, is ruined; be­cause friendships that are obtained by payments, and not by greatness or nobility of mind, may indeed be earned, but they are not secured, and in time of need cannot be relied upon; and men have less scruple in offending […]

Reputation (The Prince)

Therefore, putting on one side imaginary things concerning a prince, and discussing those which are real, I say that all men when they are spo­ken of, and chiefly princes for being more highly placed, are remarkable for some of those qualities which bring them either blame or praise; and thus it is that one is […]