Avoid the Unlucky

Select the Lucky and avoid the Unlucky. Illluck is generally the penalty of folly, and there is no disease so contagious to those who share in it. Never open the door to a lesser evil, for other and greater ones invariably slink in after it. The greatest skill at cards is to know when to […]

A Man of Rectitude

A Man of Rectitude clings to the sect of right with such tenacity of purpose that neither the passions of the mob nor the violence of the tyrant can ever cause him to transgress the bounds of right. But who shall be such a Phoenix of equity? What a scanty following has rectitude! Many praise […]

Be Spotless

Be Spotless: the indispensable condition of perfection. Few live without some weak point, either physical or moral, which they pamper because they could easily cure it. The keenness of others often regrets to see a slight defect attaching itself to a whole assembly of elevated qualities, and yet a single cloud can hide the whole […]

Vary the Mode of Action

Vary the Mode of Action; not always the same way, so as to distract attention, especially if there be a rival. Not always from first impulse; they will soon recognise the uniformity, and by anticipating, frustrate your designs. It is easy to kill a bird on the wing that flies straight: not soone that twists. […]

Avoid Victories over Superiors

All victories breed hate, and that over your superior is foolish or fatal. Superiority is always detested, a fortiori superiority over superiority. Caution can gloss over common advantages; for example, good looks may be cloaked by careless attire. There be some that will grant you precedence in good luck or good temper, but none in […]

Create a Feeling of Dependence

Not he that adorns but he that adores makes a divinity. The wise man would rather see men needing him than thanking him. To keep them on the threshold of hope is diplomatic, to trust to their gratitude boorish; hope has a good memory, gratitude a bad one. More is to be got from dependence […]

Keep Matters for a Time in Suspense

Admiration at their novelty heightens the value of your achievements, It is both useless and insipid to play with the cards on the table. If you do not declare yourself immediately, you arouse expectation, especially when the importance of your position makes you the object of general attention. Mix a little mystery with everything, and […]

The Prince of Humbugs

In 1835, the legendary showman P.T Barnum made his debut. He exhibited what he called “the most astonishing and interesting curiosity in the world,” an elderly black woman names Joice Heth. She was 161 years old. He announced through pamphlets and many forms of advertisements that she was the “most ancient specimen of mortality.” This […]

Be Spotless

Be Spotless: the indispensable condition of perfection. Few live without some weak point, either physical or moral, which they pamper because they could easily cure it. The keenness of others often regrets to see a slight defect attaching itself to a whole assembly of elevated qualities, and yet a single cloud can hide the whole […]

The Law of Scarcity

Abundance breeds complacency. Marketers never tell their potential customers that the reduced prices will remain low, or that they will never run out of stock – it’s always ‘only 1 left!’ and ‘limited time offer’