The Prince of Humbugs

In 1835, the legendary showman P.T Barnum made his debut. He exhibited what he called “the most astonishing and interesting curiosity in the world,” an elderly black woman names Joice Heth. She was 161 years old. He announced through pamphlets and many forms of advertisements that she was the “most ancient specimen of mortality.” This […]

Be Spotless

Be Spotless: the indispensable condition of perfection. Few live without some weak point, either physical or moral, which they pamper because they could easily cure it. The keenness of others often regrets to see a slight defect attaching itself to a whole assembly of elevated qualities, and yet a single cloud can hide the whole […]

The Law of Scarcity

Abundance breeds complacency. Marketers never tell their potential customers that the reduced prices will remain low, or that they will never run out of stock – it’s always ‘only 1 left!’ and ‘limited time offer’

Reciprocity (Influence)

Everything turns gray when I don’t have at least one mark on the horizon. Life then seems empty and depressing. I cannot understand honest men. They lead desperate lives, full of boredom. – Count Victor Lustig The manipulator will prey on countless victims, and does not restrict themselves to only one type of victim. As […]

The Need to Deceive

It is not possible to understand good without knowing evil.  It is the presumption of contrasts: without the antithesis of a thing, that thing could not exist. Light cannot exist without darkness. Positive can’t exist without negative. Strong can’t exist without weak. Masculine can’t exist without feminine. This is because things have to be measured […]

Keep the Imagination under Control

Keep the Imagination under Control; sometimes correcting, sometimes assisting it. For it is all-important for our happiness, and even sets the reason right. It can tyrannise, and is not content with looking on, but influences and even often dominates life, causing it to be happy or burdensome according to the folly to which it leads. […]

The Art of Deception

Vary the Mode of Action; not always the same way, so as to distract attention, especially if there be a rival. Not always from first impulse; they will soon recognise the uniformity, and by anticipating, frustrate your designs. It is easy to kill a bird on the wing that flies straight: not so one that […]

Appearance (The Prince)

Everyone sees what you appear to be, few really know what you are, and those few dare not oppose themselves to the opinion of the many, who have the majesty of the state to defend them; and in the actions of all men, and especially of princes, which it is not prudent to challenge, one judges by the result.