When TV became popular, everyone “knew” that books would become obsolete. The experts thought that young people (teenagers and college students) would give up on reading. Guess what, that didn’t happen. Book stores fired their nerdy staff and hired ex cosmetics sales people and saw their sales fly for the next decade. Don’t just listen to the experts, see what’s working, and capitalize.

Why did young people keep reading books? Who knows? More importantly, who cares? Your job isn’t to investigate why things happen, there are too many potential explanations. Your job is to ignore people who think they have the explanations and measure results.

You stand the best chance of succeeding if your knowledge set matches the opportunity you’re exploiting. Don’t swim in waters you’re too unfamiliar with, you’re likely going to get outcompeted.

In today’s world, there are so many technologies like virtual reality and NFT’s and Cryptocurrencies. People think that these new trends will be the future, so they give up on what they have already mastered in favor of the novel. But this strategy will inevitably lead to disappointment since trends are constantly changing. The smarter strategy would not be to jump on every new trend, but to take advantage of trends that match you current knowledge base.